Italian luxury brand Gucci has unveiled its new fragrance campaign for Gucci Guilty, shot by photographer Glen Luchford, featuring actor/musician Jared Leto, and models Julia Hafstrom and Vera Van Erp.

Gucci creative director Alessandro Michele commented 'I just want people to feel free. If you walk along the street, in any city or metropolis of the world, you realise there's a kind of marvellous anarchy that characterises youth, but also people of all ages'.